Each Of These 49 People Ignored My Ad
The evidence is clear: everyone ignores our ad. So, should we give our ad agency a call? Nope, because the ads were very effective. How could that be?
The Thing About Competition
Competition is a funny thing. It can drive a marketer crazy, even borderline paranoid. But at the same time, the entire concept doesn’t even exist in the real world. Normal people just see choice.
How We Successfully Proved Advertising Effectiveness
How do you prove the effectiveness of your above the line campaign? And how can you keep investing in these advertising channels with confidence? Read how we did it.
How To Set Up Your First Above The Line Campaign
Where do you start for your first above the line campaign? Find out which things you need to decide on or get in place first.
Why Would You Consider Above The Line Advertising?
Why would you consider above the line advertising? Read all about why we decided to run our first ATL campaign, and what the 4 key benefits were for us.
Not One Single Attribution Model Gets It Right. This Is How To Fix It.
Not one single attribution model gets it right. That’s why you wanna combine multiple types of reporting. This is how you do it.
A Letter From Your Consumer
I got sent a letter from your consumer. They have a few things they wanna get off their chest.
A McDonald’s Lesson In Consistency
An ode to consistent marketing, covering the McDonald’s UK Raise Your Arches campaign as well as outdoor advertising from National Geographic.
People Don’t Know Anything
People are notoriously bad at reporting on their own behaviour or beliefs. And it only gets worse when it comes to predictions. Find out what that means for your survey data.
No One Else Cares About Your Brand
Your brand definitely has significant value for your business, but much less so for your ordinary consumer. Believe it or not, but there’s life without your brand. Even if you’re Nike.
The Marketing Bubble At Work: Netflix Ads
This is a prime example of the marketing bubble at work. Both marketing researchers and marketing journalists marvel at the finding that users of Netflix’ new subscription think it shows too many ads.