Each Of These 49 People Ignored My Ad
The evidence is clear: everyone ignores our ad. So, should we give our ad agency a call? Nope, because the ads were very effective. How could that be?
How We Successfully Proved Advertising Effectiveness
How do you prove the effectiveness of your above the line campaign? And how can you keep investing in these advertising channels with confidence? Read how we did it.
Not One Single Attribution Model Gets It Right. This Is How To Fix It.
Not one single attribution model gets it right. That’s why you wanna combine multiple types of reporting. This is how you do it.
People Don’t Know Anything
People are notoriously bad at reporting on their own behaviour or beliefs. And it only gets worse when it comes to predictions. Find out what that means for your survey data.