A Letter From Your Consumer
I got sent a letter from your consumer. They have a few things they wanna get off their chest.
People Don’t Know Anything
People are notoriously bad at reporting on their own behaviour or beliefs. And it only gets worse when it comes to predictions. Find out what that means for your survey data.
The Marketing Bubble At Work: Netflix Ads
This is a prime example of the marketing bubble at work. Both marketing researchers and marketing journalists marvel at the finding that users of Netflix’ new subscription think it shows too many ads.