The Thing About Competition
Competition is a funny thing. It can drive a marketer crazy, even borderline paranoid. But at the same time, the entire concept doesn’t even exist in the real world. Normal people just see choice.
A McDonald’s Lesson In Consistency
An ode to consistent marketing, covering the McDonald’s UK Raise Your Arches campaign as well as outdoor advertising from National Geographic.
No One Else Cares About Your Brand
Your brand definitely has significant value for your business, but much less so for your ordinary consumer. Believe it or not, but there’s life without your brand. Even if you’re Nike.