Last minute ATL campaign

Radio, OOH & online developed in <20 days 🇳🇱

The majority of people has never considered a campervan trip as an option for their Summer plans. That needs to change if Goboony wants to consistently hit its ambitious growth goals.

So in 2023, it was time for our first ever above the line campaign. We combined radio, out of home, social advertising and display with the objective to introduce last minute Summer deciders in NL to campervan travel and Goboony.

Oh and when I say last minute, it goes two ways. Not only was the aim to increase the number of last minute bookings. The campaign itself was also developed in 2,5 weeks time. From the green light to hiring ad agency Fitzroy, creating the campaign concept, producing the creatives, recording the radio spot, buying the media. Everything. All in 2,5 weeks.

The campaign was a smash hit. From top funnel to bottom:

• interest in the brand grew

• interest in campervan travel grew

• our online marketing was more effective (higher CTR’s, lower CPA’s)

• we saw a significant increase in website visitors with purchase intent

• we saw 3 weeks with extra revenue, breaking the trend of 4 prior years

The best hotel room has four wheels

What sets campervan travel apart from the mainstream ways of travelling everyone knows?

The fact that you can go wherever you want, whenever you want.

You’re not stuck to just one view. If you want, you can have a room at the beach today, and a mountain view tomorrow.

After all, the best hotel room has four wheels.