Drive in film premiere with Disney

Influencer campaign 🇳🇱

Remember when we were all locked up in our house and the prime minister was giving hand sanitation instructions on national television? Those years of the big ol’ C word. That’s when Disney was planning to release their beautiful feature film Nomadland starring Francis McDormand. That’s also why Disney got in touch with me about a collaboration with Goboony.

As soon as they told me this soon to be Oscar winning film wouldn’t get a proper premiere because of lockdown, I got an idea. What if we did a drive-in screening of the film for a lucky selection of influencers? A campervan gathering to watch a film about vanlife. Perfect, right? This way, the film would get the exposure it deserved and people would be taken along for the ride by their favourite influencers. At the same time we would be able to showcase that a campervan trip (with your friends) was still very much possible even in lockdown times.

It turned out beautifully, thanks to Disney, who were lovely to work with, and thanks to Gardeners who took care of the event production.