The best hotel room has four wheels

Above the line campaigns πŸ‡¬πŸ‡§πŸ‡³πŸ‡±πŸ‡§πŸ‡ͺ

After the successful last minute campaign in NL in 2023, we started planning our early bookings campaign for the next season.

We prepared above the line campaigns for the UK, the Netherlands and Belgium. We love consistency so of course we stuck to the same idea as the year before: the best hotel room has four wheels. We brought the out of home creative back to that singular idea. It’s strong enough to stand on its own two feet, and makes the creative easier to grasp.

For radio, we first developed a sonic brand identity with Amp Amsterdam and then picked the right voices for each country. In NL we worked with Geraldine Kemper for the recordings, who’s also one of our Instagram ambassadors.

Photos are courtesy of Out of Home Masters, except the one taken at Antwerp Central Station which is insanely beautiful and was shot by our very own Marie.

2025 follow up

Radio, Streaming Audio, Print

Did I say we love consistency? I’m pretty sure I did. But just in case. We love consistency.

So of course we ran the same radio campaigns again in 2025 in all markets, and expanded to Spotify as well. We also added print ads in House & Garden (UK), Volkskrant (NL), Trouw (NL), Parool (NL), De Standaard Magazine (BE) and Billie (BE).

β€œTerwijl anderen een vakantie lang vastzitten tussen vier muren, trek jij op vier wielen door de bergen, de bossen of langs de kust. Linksaf, rechtsaf, maar nooit saai door het midden.”
— This copy evoked strong karen reactions
β€œThis is the adventure you said you’d go on one day. Guess what? One day just showed up.”
Previous
Previous

Drive in film premiere with Disney

Next
Next

Seriously Scary Snail Mail