Marketing dilemmas that keep me up at night, so you can get some sleep.

articles I wrote at 4 am

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Each Of These 49 People Ignored My Ad
Advertising, Attribution, Market Orientation, ATL
Each Of These 49 People Ignored My Ad
Advertising, Attribution, Market Orientation, ATL

The evidence is clear: everyone ignores our ad. So, should we give our ad agency a call? Nope, because the ads were very effective. How could that be?

Advertising, Attribution, Market Orientation, ATL
A Letter From Your Consumer
Marketing, Market Orientation, Your Ordinary Consumer
A Letter From Your Consumer
Marketing, Market Orientation, Your Ordinary Consumer

I got sent a letter from your consumer. They have a few things they wanna get off their chest.

Marketing, Market Orientation, Your Ordinary Consumer
How We Successfully Proved Advertising Effectiveness
ATL, Advertising, Attribution
How We Successfully Proved Advertising Effectiveness
ATL, Advertising, Attribution

How do you prove the effectiveness of your above the line campaign? And how can you keep investing in these advertising channels with confidence? Read how we did it.

ATL, Advertising, Attribution
How To Set Up Your First Above The Line Campaign
ATL, Advertising, Branding
How To Set Up Your First Above The Line Campaign
ATL, Advertising, Branding

Where do you start for your first above the line campaign? Find out which things you need to decide on or get in place first.

ATL, Advertising, Branding
Why Would You Consider Above The Line Advertising?
Branding, ATL, Advertising, Strategy
Why Would You Consider Above The Line Advertising?
Branding, ATL, Advertising, Strategy

Why would you consider above the line advertising? Read all about why we decided to run our first ATL campaign, and what the 4 key benefits were for us.

Branding, ATL, Advertising, Strategy

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about me

Trained Marketing Nerd. Often found at campsites.

My name is Adriaan and I’m the sleepy head of marketing for Europe’s most exciting travel scaleup Goboony.

Whenever I’m not making Europe fall in love with campervan road trips, I like to nerd out about marketing and advertising.

I’ve been lucky enough to be trained by both Mark Ritson (2021) and Dr. Grace Kite (2023).

I also learn a lot from being a jury member for the Dutch SAN Accenten awards (Leisure category) and the Esprix awards (Smart Budget category).

I’ve written articles about marketing for the Netherlands’ prime business magazine De Ondernemer and I got to share what inspires my marketing work on Adformatie. I’ve also been a guest on the Marketing Makers podcast which was great fun and I did an interview about audio advertising and sonic branding on air with Adformatie.