Trained CMO, often found camping

Growth responsible for Europe’s dopest travel scaleup

With 49k campervans across Europe, the UK, the US and Canada, we’ve already sent over 1.7 million people on an outdoor trip they’ll never forget. We just started adding campsites too. Follow along as we hit 2 million this year.

It’s an absolute joy to be leading the marketing department. There’s close to 20 of us across different corners of the world, all working remotely.

My job, in short: find the road to profitable growth. That means opening up new verticals, geographical expansion, maturing our pricing, and putting our user at the center of where the company goes next. And of course I won't stop hammering on about brandbuilding, as it makes all of it easier over time.

Finally, there's the shift everyone's dealing with: rebuilding how a marketing department works in the age of agentic AI. Currently trying hard to figure out how to make this work (and not just on a slide).

These are some of the things that keep me up at night.