I represent Your Ordinary Consumer

Working in marketing with 35 years of experience with spending money and skipping ads, I can’t help but notice how very often there’s a rather large gap between what us comms professionals invent, and what normal people actually get when sunk into their couch after a long day. That’s why I represent Your Ordinary Consumer.

“My average customer journey? I go the supermarket for soap, and I arrive home with a half eaten bag of M&M’s and a tummy ache.”
— Your Ordinary Consumer

Monthly column for Marketing Report

I write a monthly column for Marketing Report (NL). Each month I put a popular campaign to the test with a mixed focus group of ordinary consumers. Honest feedback: what do they get? What do they feel? What sticks?

Have a read (in Dutch)

Order now: Your Ordinary Merch

In celebration of the monthly column on Marketing Report, I made merch designs! Not for profit, just to represent.

Fill out the form and I’ll let you know what I can do and what it would cost.

And yes, of course I can make an English version of the logo for you.

Your ordinary reading

Featured
Each Of These 49 People Ignored My Ad
Each Of These 49 People Ignored My Ad

The evidence is clear: everyone ignores our ad. So, should we give our ad agency a call? Nope, because the ads were very effective. How could that be?

A Letter From Your Consumer
A Letter From Your Consumer

I got sent a letter from your consumer. They have a few things they wanna get off their chest.

The Thing About Competition
The Thing About Competition

Competition is a funny thing. It can drive a marketer crazy, even borderline paranoid. But at the same time, the entire concept doesn’t even exist in the real world. Normal people just see choice.

The Marketing Bubble At Work: Netflix Ads
The Marketing Bubble At Work: Netflix Ads

This is a prime example of the marketing bubble at work. Both marketing researchers and marketing journalists marvel at the finding that users of Netflix’ new subscription think it shows too many ads.