Each Of These 49 People Ignored My Ad
The evidence is clear: everyone ignores our ad. So, should we give our ad agency a call? Nope, because the ads were very effective. How could that be?
The Thing About Competition
Competition is a funny thing. It can drive a marketer crazy, even borderline paranoid. But at the same time, the entire concept doesn’t even exist in the real world. Normal people just see choice.
A Letter From Your Consumer
I got sent a letter from your consumer. They have a few things they wanna get off their chest.
The Marketing Bubble At Work: Netflix Ads
This is a prime example of the marketing bubble at work. Both marketing researchers and marketing journalists marvel at the finding that users of Netflix’ new subscription think it shows too many ads.