Best in Class Social Media

Organic Social

In 2024, we doubled our Instagram following within 11 months, growing from 50k to 100k followers, and we passed our millionth like on Tiktok. This year, we’re still seeing similar growth rates for our Instagram following, and each month we reach 3 million accounts across Instagram and Tiktok.

Even compared to travel giants like TUI and Airbnb, these are insane numbers. Did you know that even though our following is 62 times smaller than Airbnb's, their reach is only 4 times greater?

We have really found our groove and consistently deliver content that is loved by our following, while also resonating far beyond it. We routinely see viral posts where the accounts reached are almost exclusively non followers.

The crazy part? Organic social is 100% an in house job. Amazing work by Anna and Emma.